ping - Mr. Buick, tear down this wall!
After being forced out by bankers, he partnered with Louis Chevrolet to found a new mass-market car to compete with the Model T. The success of this venture enabled him to regain control of GM and to make Chevy a GM brand beginning in 1916.
He was later forced out of GM yet again by rival financial interests. He died in 1947 in the Detroit area, about two weeks before Henry Ford.