Unless you knew the back-story, the Super Bowl ad did say nothing.
Yes, I know the back-story, and I have seen the testimonies pour in to Focus on the Family. The Super Bowl ad was not political, and did not score political points. But it has yielded beautiful fruit in the lives of mothers who have chosen to keep their children, and in the lives of hurting people who have visited FocusOnTheFamily.com for the first time and watched their videos and read their articles.