I'd also add a point that the author misses... If the so-called "energy efficient" alternatives are *less* effective than the ones currently in use, more of the "energy efficient" resources will be utilized.
Think of needing multiple CFLs to equal the brightness provided by one incandescent. Or, to take things to an extreme, think of hauling things (people? furniture?) in a Prius vs hauling the same amount in a Suburban. If it takes three trips to provide the same result, there's no "efficiency" to be considered.
The Bottomless Well:
The Twilight Of Fuel,
The Virtue Of Waste, and
Why We Will Never Run Out Of Energy
by Peter Huber and Mark P. Mills
Basic Books, 2005
Manhattan Institute page