Don't you know? Apple is competing with every computer out there that is running an operating system that is not running Apple Mac OS X... generically called a PC.
Do you want them to waste precious screen time saying "Hi! I'm a Mac" and "Hi! I'm a Vaio" and "I'm an IBM" and "Hi! I'm a Sony" and "Hi! I'm a HP" and "Hi! I'm a Dell" and "Hi! I'm a Compaq" and "Hi! I'm a Vostro" and "Hi! I'm a TigerDirect" and "Hi! I'm a Lenovo" and "Hi! I'm a ASUS" and "Hi! I'm a NewEGG" and "Hi! I'm a Viewsonic" and "Hi! I'm a Psystar Windows" and "Hi! I'm a Cyberposer" and "Hi! I'm a LYC" and "Hi! I'm an AcousticPC" and "Hi! I'm a SuperPC" and "Hi! I'm a CybermetmanPC" and "Hi! I'm a EEEPC" and "Hi! I'm a OUTLETPC" and "Hi! I'm a ChicoPC" and "Hi! I'm a Joe'sPC... etc... etc,,, etc... and on and on...
Everybody, except apparently you, knows what is being talked about... a PC is a reference to a personal computer that runs Windows.
Apple’s PR implies their product is not a “PC”. Now, I know what they mean by that, but they are not stating they are offering a competing “PC” in their marketing.
They are stating that they are offering an alternative to PCs in their marketing... better than a PC. An alternative. Why use "A" when you could be using "B"?
Markets are defined and redefined. The most important rule of business is to know what business you are actually in.
Exactly. Apple knows exactly what they are selling. They are selling a solution to a problem. The solution to the problem that many people who have been experiencing... the one that has been inflicted on them by Microsoft... Windows.
And all those people who are sick and tired of the issues they have had with all those boxes with the names I've helpfully listed above will know that those are what they DON'T WANT... something that all of them have in common that the alternative does NOT have... and they will try something different... a Mac. Most of them will find that a Mac is what they want. It does just work... unlike the things they have been fighting with... Windows PCs.
“They are stating that they are offering an alternative to PCs in their marketing... better than a PC. An alternative. Why use “A” when you could be using “B”?”
So, are they saying they are in the personal computer market, or the “cool experience” market?
“Mac is what they want. It does just work... unlike the things they have been fighting with... Windows PCs.”
Others, of course, find both wanting or find Apple’s limited hardware list just that. If your needs extend only to people who think “hypersonic rotor blades” as a statement makes any sense, then enjoy your iLife.
What “brand name” is a “PC”? What are they competing with?
And then you said...
Don't you know? Apple is competing with every computer out there that is running an operating system that is not running Apple Mac OS X... generically called a PC.
[...]
Everybody, except apparently you, knows what is being talked about... a PC is a reference to a personal computer that runs Windows.
At first I couldn't figure out what the heck he was talking about. And then I saw it. Favor Center couldn't figure out what those "I'm-a-Mac/I'm-a-PC" commercials were all about... LOL...
He never figured out that they were talking about the Mac hardware/OS X system -- vs. -- the Generic desktop manufacturer/Windows system.
He has no idea what they've been talking about. I feel sorry for him because it's like missing a joke and never knowing what everyone was laughing about... that must bug him... :-)