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Hate to break it to you, but his money was mostly earned in advertising. The value of his name was increased by his “wholesome, family image” that he cultivated by marrying and having children.

The endorsement revenue is primarily a byproduct of his position as the dominant golf player on the tour.

If Tiger had been single and catting around like George Clooney, Nike, Gillette, Accenture and nearly all the other advertisers would have used him nonetheless.

He has hurt himself by falsely portraying himself publicly as a "family man," but the family man image is not the principal reason he has been chosen for endorsements.

I agree his value was increased by his family man image, but only slightly. I think you underestimate the degeneracy of the popular culture. Even after the revelations, the most recent public opinion polls show him viewed favorably by a majority of golf fans and a majority of people polled do not think he should lose his endorsements.