[Swordmaker]

Without all the hype, the title should be something like "iPhone App Provides Customized Interface to Links to IMD Database". (But that wouldn't sell very many apps -- to folks who are already accustomed to using their browsers for that purpose -- would it‽

Ah, but the app is much more convenient to use and it works faster than the website and is easier to navigate through.

[TXnMA]

"Ah, but the app is much more convenient to use and it works faster than the website and is easier to navigate through."

The that is what Sande's title should have reflected. Providing convenient, direct links is nowise akin to "cram[ming]" the database itself into your iPhone (which implies not much room left for anything else...)

IMHO, hype is not helpful -- especially when it misrepresents actuality... (Is my prejudice against "journalists" -- who depart reality to grab attention -- showing?)

'-)