Tiger is from Orange County. His dad was a Lt. Col. Hardly “out of the ghetto.”
OK. That’s fine.
I had no idea of what his actual background was, and actually considered googling it before I posted that.
So my statement shows probably what a great many Americans would think or assume.
And that assumption works for advertisers.
Saying that he’s really a bored spoiled middle class studmuffin don’t cut it from an advertising perspective. He’s gotta be the Saintly black savior who stands for American working family values.