Their going to use the “Kobe” model for how to deal with this.
Don’t expect to see his commercials back anytime soon. While advertising campaigns will be cancelled, his contracts for most of these will not, for now.
A few will outright cancel them. Like Sprite did with Kobe.
But what his PR people will do is a very cordinated longterm plan of reinventing his image and how he sells.
Kobe went from being portrayed as the “nice guy”, to just concentrating on his game performances and his endorsements revolve mainly around the sport of basketball the sports equipment/clothing companies, etc...
Getting tools like Spike Lee to make documentaries on him portraying him still as a devoted husband/father.
Sure he’s not making anywhere near the endorsement money he made before, but he’s still making a lot.
Tiger Woods will over time lose most of the “outside the world of golf” endorsements, but I’m sure his deal with Nike isn’t going anywhere and most of the other golf related ones.
Tiger actually has it better than Kobe because the worse he’s facing is a messy divorce and his hos dishing dirt on him. He’s not facing a trial for rape like Kobe did.
Two things.
Golf ain’t basketball and two entirely different demographics follow the games.
Kobe still can play basketball and win games. If Tiger’s head is messed up and he stops winning tournaments, his endorsement situation changes quickly.
All this is a very interesting study of pro sports, advertising and how the two interface.