Two things.
Golf ain’t basketball and two entirely different demographics follow the games.
Kobe still can play basketball and win games. If Tiger’s head is messed up and he stops winning tournaments, his endorsement situation changes quickly.
All this is a very interesting study of pro sports, advertising and how the two interface.
All this is a very interesting study of pro sports, advertising and how the two interface.
Kinda the point I was trying to make.
Think about it, how much does the average NFL fan spend during the year that benefits the NFL?
Unless he has season tickets and buys the merchandise, what does a six pack per sunday add up to?
But golfers are totally the other side - clubs, balls, green fees, caddies, membership fees, and we ain’t talkin nickel and dime stuff, we’re talking some serious bucks.
Who knows? Maybe there will be a revolt against Tiger as a sponsor because the people who have those bucks are indeed the middle aged white guys using the Touch-of-Gray stuff, not high school dropouts watching skateboarding on NBC Saturday afternoon.
Interesting dynamics.