Haven’t both shoes dropped already? I guess the only thing that hasn’t been verified is a “love child.” What are the sponsors waiting for?
Their going to use the “Kobe” model for how to deal with this.
Don’t expect to see his commercials back anytime soon. While advertising campaigns will be cancelled, his contracts for most of these will not, for now.
A few will outright cancel them. Like Sprite did with Kobe.
But what his PR people will do is a very cordinated longterm plan of reinventing his image and how he sells.
Kobe went from being portrayed as the “nice guy”, to just concentrating on his game performances and his endorsements revolve mainly around the sport of basketball the sports equipment/clothing companies, etc...
Getting tools like Spike Lee to make documentaries on him portraying him still as a devoted husband/father.
Sure he’s not making anywhere near the endorsement money he made before, but he’s still making a lot.
Tiger Woods will over time lose most of the “outside the world of golf” endorsements, but I’m sure his deal with Nike isn’t going anywhere and most of the other golf related ones.
Tiger actually has it better than Kobe because the worse he’s facing is a messy divorce and his hos dishing dirt on him. He’s not facing a trial for rape like Kobe did.
Rush Limbaugh recently said on his radio show that there’s “worse” out there. Limbaugh wouldn’t be specific since it’s all rumor, but I’ll bet the sponsors have a pretty good idea...