Sig, I and the article are being quite specific as to what the article says. 48% of the MONEY spent to buy DESKTOP PERSONAL COMPUTERS in the United States in October at retail was spent to buy Macs desktops and 33% of the MONEY Spent to buy NOTEBOOK PERSONAL COMPUTERS in the United States in October at retail was spent to buy Macs. Those are the facts.
That is what NPD, an independent organization who analyses such statistics found when they analyzed these particular sales for October in the United States. Those are the facts.
You and ToadCode can be in denial all you want, but that is what they found.
NPD also found that numerically, Apple sold only 9.4% of all computers sold in the United States. That is also understandable because Apple's average selling price is over $1,000 while the average selling price of a Windows PC is just over $500.
It still doesn’t work. Apple computers account for 10% of units sold. The average computer price for an Apple desktop that NPD used for October of 2009 was $1338. The average price of a pc based system was $491. The Apple price is 2.72 times the pc price. If you adjust the average pc price to equalize it with the Apple, Apple’s share reduces to 25%. This still doesn’t make sense. Their share just isn’t that big. It’s 9.4% of units sold. Something else needs to be corrected.
PS - don’t get snide. I don’t care if you use ten iMacs or an old PS2. The numbers are not telling the whole story.