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All right, a new report from the NPD Group says that 48% of the retail dollars spent on personal computers in the U.S. now goes to Apple. However, that doesn't add up to a 48% market share by any means, because of the price of admission... Apple won't play in the cheap PC playground, because they don't think it's worth it... Despite the fact that such industry giants as Dell and HP sell way more units than Apple, the latter makes higher profits and has loads of cash in the bank... More to the point, with the great popularity of netbooks, it's clear that millions of buyers are struggling to compute on the cheap. With products selling for less than $300, including a basic Windows OS license, it's clear that the PC makers who sell such gear aren't making a whole lot of money from each sale... Contrast this to Apple, which basically sells fully-outfitted Macs with very limited, carefully defined configurations.The ordinary PC has a markup similar to supermarket bananas, or somethin'.