The key word here is “retail”. Retail Apple stores sell as many iPods and iPhones as anything else. There are millions of those in use. To say Apple has anything near 48% of the computer market is just hype, even of the consumer home use computer market.
Sheesh. Your Apple Derangement Syndrome is showing.
It does not say that. READ THE ARTICLE before you comment, Toad. Try reading for comprehension. This has NOTHING to do with iPods or iPhones revenues.
What it says is that Apple gets 48% of all REVENUE—the MONEY—from the sales of desktop computer sales in the US, not that they have 48% of the market of personal computers... just 48% of the money... with only 10% of the units sold.
Here is the article on the NPD report.
My first home computer was a Mac. Since then, I went through two of them and a few pc based systems. I switched because of software availability, which has always been one of the primary selling points. I’ve watched Apple move up from near bankruptcy to the present day. They do not account for 48% of computer sales, even to home, but they nailed the internet image processing market. If you want digital video, get an Apple system to do it. This is now a huge sector.
I think the iPod and the iPhone drew a lot of customers back to Apple machines. It drew people to the company and into the stores. It seems to have helped them sell a large number of machines.