Yeah but that was in a BCS game, the BCS guys will say that’s because it was a BCS game, they’ve got a lot of ego. Get Boise St in one of those “local sponsor nobody ever heard of” bowls and have IT beat BCS rating and they’ll start paying attention.
Well, that doesn’t prove anything, then. But I would bet that an undefeated TCU against an undefeated Boise St. would get good ratings.