Yes multiple manufacturers, like I’ve been saying for two days. But no Apple doesn’t compete in price with Dell and eMachine because Apple sells Macs and nobody else does. When somebody decides to buy a Mac they’re paying what Apple says they’ll pay, they can’t go find another manufacturer to undercut Apple’s price.
But they didn’t compete in price. Like I said way earlier, there’s three primary avenue of competition: content, price, service. Apple vs PC is entirely competition in content. PC manufacturer’s vs each other is a competition in price and service, which forces PC manufacturer’s prices down, which lowers their profit margins, which is a type of competition Apple doesn’t face, which is why their per sale profit margins are higher.
Mac Mall sells at a bit of a discount.
they can’t go find another manufacturer to undercut Apple’s price.
Dell, HP, Lenovo, Toshiba, etc. Apple's competition for Macs is PCs, at least it appears so given their advertisements.
Apple vs PC is entirely competition in content. PC manufacturer’s vs each other is a competition in price and service,
Apple competes in all. The only thing here is that PC manufacturers have a common denominator in Windows. Therefore they can't use the OS as a differentiator, while Apple can. Meanwhile, Apple decided to use many things besides the OS itself as differentiators, while most of the PC OEMs decided to use price. Sony doesn't use price either.