Beretta would disagree with you. Their “fad” products have been produced since *1526*. Some things aren’t fads.........
IPOD is a fad. Apple doesn’t even make money on them anymore. There are tons of MP3 players out there
Prove your assertion that Apple doesn’t make money on iPods.
Last time I looked at their quarterly report, Apple was still making money on iPods - lots and lots of money.