Why Apple stores are a JOY to shop in...or how Apple "gets" customer service.
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A lawyer admitting his business practice is built on a scam.
Whereas, at the soon-to-be-opened Microsoft stores nearby, all sales associates will need permission just to let you in the store.
The article said — Apple Stores are known for their knowledgeable personnel and excellent customer service.
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Can’t say enough about this one. This is worth more than the computer itself — that excellent service that they provide...
The perfection of service goes so far as to NOT require the customer to sign a credit-card receipt. When I bought an iPod (not a trivial price) the clerk just swiped my card on a handheld scanner, handed it back with receipt, and wished me well. A small detail, but fact is by not requiring my signature, Apple said “we trust you” (eating the loss if the transaction proves fraudulent).
Other personal anecdotes:
I blew out an iPod’s headphones (geologic recording of a tsunami had more sub-base than imaginable). Long story short: at the time Apple did not sell headphones separately, so the clerk ripped open a random package and handed me the headphones from that (wrecking an otherwise perfectly sellable package) and wished me well.
A MacBook power supply died. Took it in, they confirmed the problem, handed me a new power supply, and wished me well. No hassle.
Aside from the technical and aesthetic aspects, this is one reason I went with Apple. I don’t have a store close by, so I called Apple when thinking of purchasing an iMac. The native American-speaking guy was helpful beyond belief. He also made me feel like I was the only caller in his queue that day and he had all the time in the world for me, although I know that’s not the case. And that with a relatively short wait time before I got to talk to him.
When I had decided what I want he found the nearest Apple Store for me (I didn’t want it mailed) and had them hold their last 24” iMac until the next day when I could get there. This is when they first came out, so supplies were a little short. An hour drive the next day and I was at the store, “Are you the one with the new iMac?” Yes, I am. They even had a place for the kids to play on Macs while she rang me up. And instead of making me lug it and the free printer through the mall, and I had more shopping left to do, she arranged for me to pull my car up to the back service entrance when I was ready to leave. A knock on the door and a guy put it in the car for me.
I know the often higher price of Macs fund this level of service, and I will happily pay. My local Best Buy has an Apple section, but I’m driving to the Apple store for my next Mac just for the experience.