Maybe they should, I don’t know, do something radical.
Like show music videos.
They don’t want to have to pay the labels to air the video “promo” clips. When they create original programming, they can syndicate it later in reruns on Paramount and other channels.
Any TV show (cable/satellite or regular) with primary content rap (I won't call it music) will never be viewed in my home. That includes "awards: shows. It's bad enough stopping for traffic lights and listening to "it" blaring on a nearby car radio (and wishing the light would change fast). When MTV became RapTV, we never watched it again.