[icwhatudo]

It was a dieing girls last wish. Telling her family the movie website that already has multiple copies of “UP” certainly would not have hurt the company. Protecting their IP? Not sure how sending them to a site that has nothing to do with the studio, that already has multiple copies of the movie, will hurt their IP.

I understand the studio wanting to protect its copyrights, but cmon...the girl is going to die any moment and them the site that millions of people already know about?

[fr_freak]

It was a dieing girls last wish. Telling her family the movie website that already has multiple copies of “UP” certainly would not have hurt the company. Protecting their IP? Not sure how sending them to a site that has nothing to do with the studio, that already has multiple copies of the movie, will hurt their IP.

I don't know about that. Until the general release of a movie on DVD, the copies one might find online tend to be cheap bootleg cam jobs. Sometimes, the DVD sent to reviewers for things like the Oscars makes it online, but those usually have all kinds of junk placed on the video (such as color distortion or text messages) to prevent it from being distributed by pirates.

In other words, before the general release of the DVD, the only way for the girl to see a quality representation of the movie was for the studio to send her one, which they did. Good for Pixar.

[Richard Kimball]

What Pixar did was kind and decent, and much more personal than emailing an IP address to the family.

[krb]

In addition to not knowing how to spell “dying” you also don’t understand intellectual property law.

Keeping it short...Pixar did exactly what they should have done in order to accommodate the little girl and to retain their rights to demand payment from customers who see their property.