If it cost 60,000 or so it is not going to do well. The eight wheel drive could be utilized in off road vehicles and garner a huge following. However,(again with the but) there is still the range limit. While 200 miles would be ok for a commute vehicle in some areas it would not work in a lot of areas. I used to commute 90 miles one way, every day, that means I would have to recharge this car every night. 10 hours charging time means I have no vehicle once I get home.
Once again we are back to cost and the cost of the electricity to recharge it, especially in view of Bozo's cap and trade BS he wants to impose on people.
I think it is an academic exercise. An experiment in applied mechanics. It is pure research to learn new ways to build a car.
Having said that, I think they are onto something. As an aluminum extrusion designer, I was really impressed with the use of the floor designed using extrusions that slide together in modular units rectangular in cross section to receive the very special series wired batteries.