[grey_whiskers]

Two more words:

Target Market.

It has to be familiar to the target market, hence representative of the society.

There's no time in the commercial, but why did they choose *that* example? You don't see ads with strong, respected, competent fathers, either, because that's not what the mass culture is allowed to value anymore.

In another connection check out this banned Volkswagen commercial from YouTube.

Cheers!

[auntyfemenist]

The one I hate is the paper towel commercial where the four year old is running around the kitchen shooting food off his silverware all over the counters, walls and ceiling. A smiling mom just says” oh billy” as she tears off some brawny to clean it up for him. My mom would have put the fear of God in me and my brother for such foolishness.

We did do that in our bedroom with water once. 42 years later the memory of standing in line watching while my brother got his spanking from dad first, is as vivid as if it happened yesterday