I am become death, destroyer of worlds ...
Posted on 12/04/2008 12:01:52 PM PST by Pontiac
Next week, Burger King kicks off a major ad campaign that involves a unique twist on the tried-and-true marketing technique of taste testing. The campaign is already generating controversy.
One ad, set to begin airing Monday, features images of villagers in traditional garb choosing the Whopper over the Big Mac. A Transylvanian woman, an Inuit tribesman from the Icelandic tundra and others point and, in their native tongues, declare their preference for Burger King's flagship product.
Burger King says it was trying to find "Whopper Virgins," which is also the name of its campaign. "We wanted to see how the Whopper would perform in a world that didn't have ad or marketing awareness or any sentimental attachments" to either brand, says Russ Klein, president of global marketing, strategy and innovation at Burger King Holdings.
Teaser ads, which started running earlier this week to help build excitement for the campaign by showing snippets from the experiment, have been criticized by bloggers and pundits as tasteless and potentially exploitative.
Another blogger, on Walletpop, wrote: "What might irk people is the concept that Burger King is taking its fat-laden fast food to people who aren't used to this stuff in their diets, who aren't usually subject to our crass commercials, and who probably don't really care too much."
(Excerpt) Read more at online.wsj.com ...
But this multi-million dollar ad campaign is beyond stupid.
Here in Texas they have a billboard campaign about some big burger that proclaims "Every family has its STUD".
It would be funny to take something like this to San Francisco and say they are ‘soy burgers’ with a new recipe. See how many militant vegans you can get to eat meat.
It’s good to be King. DAMN!!
Well I admittedly have not seen any of the ads.
But the concept seems good to me. People who have never eaten a burger are asked which they prefer.
How much more unbiased opinion could you find.
Just get rid of that scary assed king!
Well that would just be WRONG : )
Coulrophobia: an exaggerated fear of clowns.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.