That’s what I am talking about. You have to find out ways to present conservativism in a way that Joe Blow will think it matters to him.
If he doesn’t understand why it matters, or why it’s good, how can you expect him to want to vote for the conservative candidate?
McCain could never do that, nor could Arnold or Rudy.
If the candidate/product isn’t what the voter/consumer wants, then salesmanship will only sell a few more units but may dissappoint if the product underperforms.
Best is to stop with the mediocre candidates!
Precisely. But to do that, you have to be willing to put ANYTHING on the table and see if it floats. You can't just wrap another piece of garbage in chocolate and hope America bites. Yet most conservatives are not willing to do that.
For example, while the ideals of real "conservatism" are what made this country great, as someone pointed out to me, the title "conservative" sounds like nothing but "preservation of the status quo". And yet, that isn't what real conservatism is at all -- real conservatism is dynamic, it has life, it's revolutionary. That's appealing, but most conservative Republicans are afraid of that idea.