[Knitting A Conundrum]

-—When a product fails, no sane person blames the consumer for not loving the product.-—

We need to think more like advertisers. Blame the campaign, or sometimes the product, or the packaging, but not the product.

So we need a new way of packaging it that makes it desirable.

[Eagle Eye]

McCain could not be packaged as a Conservative and still maintain his integrity or credibility.

Does Palin have to be packaged? Or should the product be allowed to shine?

Packaging a candidate is almost always dishonest.

[dcwusmc]

Sometimes it IS the product. You cannot ever repackage or repromote a sh!t sandwich and sell it. Our eyes, minds and sense of smell will tell us the truth. Oh, I held my nose and took a bite... but only because of Governor Palin.