McCain could not be packaged as a Conservative and still maintain his integrity or credibility.
Does Palin have to be packaged? Or should the product be allowed to shine?
Packaging a candidate is almost always dishonest.
Really wasn’t thinking of the candidate, per se, as much as how to get the message about conservative values into people’s heads.
We need to pick candidates who match the values.
We need to pack the message in ways that compete through all the noise and soundbytes and sink into the guts of people...right now a lot of folks have a filter that tune out HOW we say it. They don’t even look. They don’t hear. They see: EVIL RIGHT and stop looking. That’s what we need to break through. It’s not content (substance), it’s technique, I suspect.
We’re being outcompeted in presentation.