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Here is a lengthy thread, something more than just a disection of this editorial/column by one of Roger Ebert’s co-horts, I ended up using it as a dumping ground for a recap of the 2004 election cycle. Plenty of links to old threads and things we forgot.

Hold in there. On election day in 2004, Rush was telling listeners to NOT get in the dumps about the bogus exit poll numbers that were circulating. I want to know what the Democrats INTERNAL polling numbers are.

Jim Emerson: On celebrities, Politics, and movie critics (shilling for Roger Ebert)
http://www.freerepublic.com/focus/chat/1273094/posts
Chicago Sun Times ^ | October 14, 2004 | Jim Emerson, Editor of RogerEbert.com
Posted on Saturday, November 06, 2004 6:59:04 PM by weegee

Also, I coined a term last time:

ZOGBYISM:

Zogbyism will forever more be the term for a leftist media snowjob designed to sway public opinion.

example: “The Zogbyism in this campaign almost gave John Kerry an unearned victory.”
“The media’s rampant Zogbyism night after night with forged memos and DNC coordinated smears drove many conservative voters to the polls in a defiant statement of ‘Hell, no! We want Bush!’”

I hit upon it after reading this thread:
ZOGBY’s DELUSIONS
http://freerepublic.com/focus/news/1270705/posts?
Zogby ^
Posted on Thursday, November 04, 2004 3:11:46 PM by golch1979

Polling firm Zogby International accurately predicted President Bush’s Ohio victory, as well as the defeat of Senate Minority Leader Tom Daschle in South Dakota, and accurately forecast the outcome of every Senate race in our final battleground poll, conducted October 29 through November 1, 2004. The margin of error was +/- 4.1 percentage points.

PRESIDENTIAL VOTE -2004

STATE BUSH KERRY

CO-Actual 53% 46% CO-Zogby 49% 47%

FL-Actual 52% 47% FL-Zogby 48% 48%

IA-Actual 50% 49% IA-Zogby 45% 50%

MI-Actual 48% 51% MI-Zogby 46% 52%

MN-Actual 48% 51% MN-Zogby 45% 51%

NV-Actual 51% 48% NV-Zogby 50% 45%

NM-Actual 50% 49% NM-Zogby 48% 51%

OH-Actual 51% 49% OH-Zogby 49% 43%

PA-Actual 49% 51% PA-Zogby 46% 50%

WI-Actual 49% 50% WI-Zogby 45% 51%

** Zogby FINAL Oct. 29-Nov. 1, MOE +/- 4.1

SENATE RACES

DASCHLE THUNE SD-Actual 49% 51% SD-Zogby 46% 48% Oct 25-26 MOE +/- 3.5

SALAZAR COORS CO-Actual 51% 47% CO-Zogby 52% 44% Oct 29-Nov 1 MOE +/- 4.1

MARTINEZ CASTOR FL-Actual 50% 48% FL-Zogby 48% 43% Oct 29-Nov 1 MOE +/- 4.1

GRASSLEY SMALL IA-Actual 70% 28% IA-Zogby 69% 20% Oct 29-Nov 1 MOE +/- 4.1

REID ZISER NV-Actual 61% 35% NV-Zogby 57% 34% Oct 29-Nov 1 MOE +/- 4.1

VOINOVICH FINGERHUT OH-Actual 64% 36% OH-Zogby 56% 32% Oct 29-Nov 1 MOE +/- 4.1

SPECTER HOEFFEL PA-Actual 53% 42% PA-Zogby 53% 32% Oct 29-Nov 1 MOE +/- 4.1

FEINGOLD MICHELS WI-Actual 56% 44% WI-Zogby 58% 38% Oct 29-Nov 1 MOE +/- 4.1

See this thread also:

Statement from John Zogby on 2004 Presidential Election Results (CYA spin)
http://www.freerepublic.com/focus/f-news/1268922/posts
Zogby ^ | 11/3/04 | John Zogby
Posted on Wednesday, November 03, 2004 12:25:29 PM

“We feel strongly that our pre-election polls were accurate on virtually every state. Our predictions on many of the key battleground states like Ohio and Florida were within the margin of error. I thought we captured a trend, but apparently that result didn’t materialize.

“We always saw a close race, and a close race is what we’ve got. I’ve called this the Armageddon Election for some time—a closely-divided electorate with high partisan intensity on each side.”

(more from Zogby coming soon…)