Crumbs! The new Hovis TV advert that's a real slice of British history

[UK] Daily Main ^ | 09/11/2008 | Nigel Jones and Lawrence James

[C19fan]

At 122 seconds, it is one of the longest adverts ever shown. Advertising the little brown Hovis loaf, which was first sold 122 years ago, it follows a 13-year-old boy through 12 decades of British history and will be shown for the first time on Friday, in the middle of ITV's Coronation Street. This scene is one stop on the boy's extraordinary journey and vividly brings a bustling Victorian street back to life.

[C19fan]

What a cool ad for us Anglophiles!!!! Although the chaps writing the article I believe made a mistake:

"The average weekly wage for an unskilled labourer was about 80 shillings, or £4 (about £7 in modern money - although you got much more for your cash then)."

During the Victorian era an unskilled labourer was lucky to make £1 a week. A maid earned £6 a year. A £4 a week age placed one in the lower middle class.