Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple

The Wall Street Journal (excerpt) (subscription required) ^ | August 21, 2008 | SUZANNE VRANICA and ROBERT A. GUTH

[HAL9000]

Excerpt -

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

~ snip ~

[antiRepublicrat]

Here too. Never sould stand Seinfeld, the person or the show. Kramer was entertaining though.

[coconutt2000]

It would be funny if the look and feel of the new MS campaign is identical to the Apple ads.