By compiling an artificially inflated number of "wins" over the last few years, the Patriots have been able to attract top talent such as Randy Moss for below market rates. See, for example, http://sports.espn.go.com/nfl/draft07/news/story?id=2853116
Moss and arguably Wes Welker engineered their way onto the Patriots not for money but for the chance to win a super bowl. The Patriots cheating undermined league parity and enabled them to enjoy unfair advantages over other teams bidding for the services of players like these.
That’s just stupid. The whole thing is stupid. They paid the fines, it’s OVER people get a freaking life. As for “below market value”, exactly what was the market value of Moss, a player who’d had a lot of discipline problems in Minnesota and hadn’t had a decent statistical year since mooning the Packers faithful? Also what’s the market value of a guy who’s made it clear he’s done with his current team, you have no trade leverage then. As for Welker Dolphin fans still insist he’s not that good.