Generation iPod: Young listeners have boosted the audience of classical radio station Classic FM by 500,000
Posted on 05/12/2007 3:32:10 PM PDT by Stoat
Generation iPod: Young listeners have boosted the audience of classical radio station Classic FM by 500,000
Britain's iPod generation is becoming hooked on classical music with new figures revealing a huge surge in youngsters listening to radio station Classic FM.
Driven by the success of film scores for blockbuster movies like Lord of the Rings and Harry Potter and determined efforts to sex-up the classical music industry, a section of Britain's youth appears to be tuning in to Mozart.
The surprising figures revealed in the latest set of radio results show half a million under 15s are now tuning in to Classic FM each week, overturning the conceived wisdom that classical music is something people predominantly turn to in older age.
Classic FM, which recently won the top award at Britain's radio oscars the Sony Radio Academy Awards last week, saw a massive 52 per cent increase in the number of under 15 listeners on the previous quarter.
This has been driven in part by a new breed of younger and sexier presenters such as Myleene Klass, Katie Derham and Lisa Duncombe on the station as well as celebrities like Simon Cowell, Richard E Grant, Sting and even footballer Graeme Le Saux appearing on the station.
Classic FM claims that a large number of children are also using the station as an accompaniment to their revision for school exams and homework as it helps them 'relax' and 'concentrate'. Figures are also boosted by youngsters learning musical instruments at school and those sitting music exams.
The station's overall figures for the first quarter of 2007 of over six million listeners a week released yesterday by industry body Rajar, does not include under-15's. If they are included the station boasts 6.5 million listeners a week.
The station has also been targeting younger listeners with two programme strands completely dedicated to children with Simon Bates during the morning school run at 8.10am and a kids request show at 3.45pm.
While Classic FM is flourishing, the BBC's more traditional classical music station Radio 3 is in the doldrums having been hit by a ratings slide which has seen it lose 10 per cent of its audience from the same period last year.
The slump in fortunes for Radio 3, which has seen it lose 126,000 listeners on the previous three months and nearly 200,000 on the same period last year, comes after the station made major changes to its schedules.
Radio 3, which is claiming the results reflect the old schedule, is down to 1.9 million weekly listeners.
Classic FM's Managing Director Darren Henley claimed that the figures showed that the iPod generation was increasingly 'turned on' by classical music. He added: "Mozart and Beethoven remain as relevant today as they were in their own lifetimes."
Former Radio 1 DJ Simon Bates' show on Classic FM has also been a major factor in the station's success putting on 200,000 listeners with a total of over 3million listeners, making it the biggest show on commercial radio.
But despite lower ratings for BBC Radio 3 and Five Live, the BBC still claimed its radio had reached its highest-ever reach and share of listening, buoyed by record performance from its digital networks.
Radio 1 breakfast show host Chris Moyles has pulled in more than seven million listeners for the first time, getting him closer to over-taking the nation's favourite DJ Terry Wogan on Radio 2, who has 800,000 listeners more in the latest results.
Radio 4's listeners have gone up from 9.29 million to 9.64 million in the last quarter. This saw the Today programme get 6.4 million listeners compared to 6.2 million in the last quarter.
Kirsty Young has enjoyed record success with long-running Radio 4 show Desert Island Discs, according to the figures. Young, 38, is only the fourth person to occupy the presenter's chair in the programme's 65-year history, taking over from Sue Lawley in October.
From a foundation in Classical music, it's also much easier to 'sell' kids (and adults) on Conservative politics and principles, because they share logical, coherent foundations.
Ping :-)
Classical Music Ping :-)
Concerning a machine beat, check out any Baroque piece. All Baroque music was dance music, and all of it, even slower religious pieces, has a steady beat.
And if you want pure classical rhythm, check out the Presto finale of Schubert's Quartet in D minor, D. 810, better known as the "Death and the Maiden" quartet. It's pure classical rap. I could write (clean) words to it.
That's to be expected in the Socialist cesspool of Seattle. When there are so few Conservatives here, they are going to creep into areas where they would be less of a force in more of a mainstream city.
All Baroque music was dance music, and all of it, even slower religious pieces, has a steady beat.
When I said "machine beat" I meant just that....a beat produced by a machine and not subject to human interpretations and variations. A 'steady' beat exists in many places, including nature and the cosmos, but it is not a soulless, programmed noise.
I'm a huge classical music fan, but if you think the classical music world is any less lefty than the rest of the music world, you're deluding yourself and should probably reread Tom Wolfe's classic book, Radical Chic.
If you’d like to hear a humorous shot at machine beats from Peter Schickele, check out P.D.Q. Bach’s “Classical Rap” and his Concerto for Piano versus Orchestra, which features a rhythm generator in one of the movements.
OMG. I adore Professor Schickele. I only have four albums and the Autobiography . . . I have lots of shoppin’ to do!
I had the privilege of seeing Schickele stage "Hansel and Gretel and Ted and Alice" about 25 years ago in L.A. The same disk features "The Art of the Ground Round" which is hilarious.
The Liebeslieder Polkas may be one of those pieces that outlives him. (He's 75.)
The 1712 Overture is a clever takeoff on Tchaikovsky.
And don't miss "Oedipus Tex" with its country duet.
I'm a huge classical music fan, but if you think the classical music world is any less lefty than the rest of the music world, you're deluding yourself and should probably reread Tom Wolfe's classic book, Radical
My only apparent "delusion" was my hope that my words would not be twisted into more than what I said.
OF COURSE there are Leftists who enjoy classical music, I never suggested that there weren't. What I was referring to was people who didn't already have a strong political or ideological streak. There are lots of people who are apolitical, yet if they have a foundation in Classical music first, they might more readily appreciate the logic and timeless truths of Conservatism.
I know it's not Mozart, but IMHO 'Moonlight Sonata' is one of the sexiest pieces of music ever written.
I hate to twist your tail, Stoat -- pun intended -- but that doesn't necessarily wash.
Music is mathematics in sound. Some perceive that more readily than the Pythagorean Theorem, but a grounding in mathematics, particularly Euclidean Geometry, might have the same effect you desire.
But classical music more properly belongs to the Dead White Male side of things, better known as Western Culture. There are universities that still teach the Great Books, but even they turn out their share of socialist intellectuals.
Teaching math, music, Western Culture or the Great Books won't necessarily produce conservatives because of a logical and coherent foundation. When I say Marx and Keynes have a logical and coherent foundation to their philosophies, I'm not being facetious. Marxism is a religion with all the same facets as a religion, such as a logical end to history and a paradise to be worked for.
So perhaps teaching religion would help produce conservatives, but there we run into a different issue -- whose religion? And which facets of it? A course in Aquinan logic might well produce what you are looking for, but it would also miss the essence of what a religion shuuld be.
I'm flailing around here too, but I don't think classical music is a magic bullet. I'm not sure there are magic bullets any more. Perhaps a classical education based on all of the above might produce more conservaives, but I'm sure that St. John's on Long Island turns out its share of liberals anyway.
I know it's not Mozart, but IMHO 'Moonlight Sonata' is one of the sexiest pieces of music ever written.
Agreed, it is indeed a delight :-) Although the classical record labels have been putting forth 'sexy' images of some of their stars for years, my hope is that if these efforts are successful in getting new listeners in the door, some might be moved to dig deeper than the superficialities of the packaging and find that the music is oftentimes more moving than they might have imagined.
Apparently this is proving to be the case, as evidenced by the numbers quoted in this article.
I wasn't flailing.
but I don't think classical music is a magic bullet.
I never suggested that it was.
Dear Stoat,
Thanks for the ping!
Classical Music Ping List ping!
If you want on or off this list, let me know via FR e-mail.
Thanks,
sitetest
Very cool.
I first found my love of the music as a 20 something
ping
ping
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“Mozart and Beethoven remain as relevant today as they were in their own lifetimes.”
Imagine that
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