Glad to see the movie industry is finally waking up to the new technology.
The prices don't seem too bad, either, considering that a DVD download is $10-20.
Several TV networks had to surrender in the last year: Fox, some CBS, some ABC, some CW programs are now broadcast (the day after network broadcast) over the Internet.
It reminds me of the phone industry which balked at upgrading their lines in the mid-90s to accommodate Internet traffic -- they though the Internet was just a passing fancy and didn't want to go out on a limb by putting dollars into upgrades.
Up until now, the movie companies haven't had near the problems that music people have because they've been much better at setting a price on their content. If you go into a music store, a collection of thirty year old songs is still $12-$15. OTOH, I picked up Animal House for $5 at Walmart.
They're also saying that you can rent the movies, which means the DRM will turn them off after so many plays.
I think there's a cash cow out there in movie downloads once the DRM is thrown out.
BITTORRENT song anyone?