Posted on 02/26/2007 12:37:52 PM PST by Ernest_at_the_Beach
NEW YORK -- Sony Corp. said Monday it is bringing out a cheaper player for Blu-ray discs early this summer, a crucial step in its battle to make the high-definition format the replacement for DVDs.
The BDP-S300 will cost $599, yet will have the same capabilities as the $999 BDP-S1 Sony is currently selling, said Randy Waynick, senior vice president of the home products division of Sony Electronics.
Sony and Samsung Corp., which also makes a Blu-ray player, have been undersold by Toshiba Corp.'s players for the rival HD DVD format. Toshiba has a model on the market for $499.
However, sales of players for either format have been tepid, as consumers have stood back, waiting for the market to settle on one of the discs.
Most people buying high-definition discs are apparently doing so to play them on PlayStation 3 game consoles. There are two versions of the console, for $499 and $599, and Sony sold 1.8 million units last year.
"Eighty percent of people who buy a PS3 also buy Blu-ray movies to go with it," Waynick told reporters at a meeting here.
(Excerpt) Read more at seattlepi.nwsource.com ...
I'm calling your mother.
Cool, maybe she will chip in.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.