It's great national exposure for the A&M basketball team playing two nationally televised games against big name conference opponents in 48 hours with the Super Bowl inbetween.
I watched the win at Kansas and was cheering for you guys.
Have an Aggie story to tell you. My youngest daughter who is in college and I went to Disney World this summer and stayed at The Contemporary Hotel. We made reservations to eat in the restaurant at the Liberty Square for the character dinner. We are sitting there with the characters coming around when Goofy comes up and keeps give us a big thumbs up -- we couldn't figure out what was going on until he pointed to the OU logo on the tank top. He was from A&M at Disney for the summer. He kept visiting with us (my daughter) and finally someone yelled for Goofy to quit flirting. We laughed about it for sometime.
Then we got on the monorail that night and sat down next to a drunk UT person who was rude as could be and on the other side of the car was someone from A&M that told the guy off for being obnoxious. Told my daughter I am now rooting for A&M except against the Sooners! :)