A fireplace insert is about the only way if you dont have the heat ducks built into your fireplace.
Fireplaces are not a good way to heat. To do any heating at all with them you must keep them going 24/7. Expect to use tons of wood if you do.
They do become better with an insert.
Actually thats not true.
http://www.pyromasse.com/infoe.html
heat ducks
quack, quack.
Bind them together with duct tape.