have you used it? ok, I have and am... it is.
The questions were all "How" is it better in each instance.
Just claiming that it "is" better is useless fluff.
Be specific or give it up.
Oh, here's one article on Zune: "at the Virgin Megastore in New York's Times Square two circular displays sporting Zune players with earphones attached were unmanned that morning, save for store employees restocking supplies." http://www.pcmag.com/article2/0,1895,2059178,00.asp