It doesn't need to be... but when you go into any store selling MP3 players (Except an Apple Store) there will be two featured players... the iPod and the Zune. Now, not knowing anything about them except what you've just read in an article spreading FUD about the iPod... which do you buy???
It's FUD.
In an online survey of more than 6,400 consumers that NPD conducted earlier this year, the firm found that 82 percent of iPod owners were completely or very satisfied with the device, compared with 76 percent for rival music devices.
Yep, just a bunch of FUD.