I think you read to much into the ads. I've seen them and I don't draw your conclusions.
did you see the one with the women? The one woman is looking the other up and down! I don't see how you couldn't have gotten that when Lexus has come out saying they would have gay and lesbian ads to appeal to their gay buyers. This just proves it!
Lexus joins growing list of automakers seeking gay buyers
http://www.autoblog.com/2006/05/03/lexus-joins-growing-list-of-automakers-seeking-gay-buyers/
"Being gay myself, I'm aware of how critical the market and its income are. I've got all that hardwired into me," he says. "There's a predisposition in our community towards luxury goods, so why shouldn't Lexus be among them?"
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=471&storyset=yes
Top Gay Cars of 2007
http://gaylife.about.com/od/gayproductreviews/a/cars2007.htm