Lexus joins growing list of automakers seeking gay buyers
http://www.autoblog.com/2006/05/03/lexus-joins-growing-list-of-automakers-seeking-gay-buyers/
"Being gay myself, I'm aware of how critical the market and its income are. I've got all that hardwired into me," he says. "There's a predisposition in our community towards luxury goods, so why shouldn't Lexus be among them?"
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=471&storyset=yes
Top Gay Cars of 2007
http://gaylife.about.com/od/gayproductreviews/a/cars2007.htm
That doesn't surprise me.. Corporations are rife with 'diversity training' and this is what you get. But, as to the two commercials in question, I don't think they are targeted at gay people.