First, I do think there is disagreement about the commercial. The poster may have jumped the gun on the interpretation.
Second, nobody buys a car by looking at a commercial. All the commercial does is get the name out.
Third, gay men have big disposable income, are ardent consumers and buy luxury items from what I see.
And how would it alienate any reasonable person if gays were targets of advertising. Football fans are targeted for advertising. I hate football. I think it is an abominable sport but if I liked something targeted to a football fan, it would not affect my choice.
But whatever you want. Just don't expect people to get on board with this latest looney boycott.
The only ones disagreeing are the naifs and bumpkins. The marketing director already admitted it:
Lexus joins growing list of automakers seeking gay buyers
http://www.autoblog.com/2006/05/03/lexus-joins-growing-list-of-automakers-seeking-gay-buyers/
"Being gay myself, I'm aware of how critical the market and its income are. I've got all that hardwired into me," he says. "There's a predisposition in our community towards luxury goods, so why shouldn't Lexus be among them?"
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=471&storyset=yes
you have to put a little more of the /sarc seasoning into your chilli...