No, that's liberalism: I resisted becoming a crunchy-con for a LONG time simply because I suspected it of being a "shallow, personal glorification" thing.
I only accepted it when I found on empirical grounds, that there were elements of it which had a great deal more substance than I had ever suspected.
See also this link.
Cheers!
I think you're confusing what is indeed factual, such as the benefit of certain nutritional supplements, with the ideology that claims certain foods, shoes, or other consumer products are "conservative" in a special way.