Unfortunately, ESPN is a Sports network and the show was Monday Night FOOTBALL not Monday Night TOURIST ADS FOR NEW ORLEANS.
Tagliabeau made a big commitment to the NFL helping NO rebuild. From not letting Benson move the team (he had a "closed for disaster" out in his lease contract for the Superdome), to the fund raiser, to giving the city a bunch of money to fix up the Superdome, to announcing this years schedule at the Superdome, to deliberately putting the Saints home opening on primetime where it would get exclusive coverage. In essence Paul decided that last night indeed would be Monday Night Tourist Ads for New Orleans. The last few years there's always been a certain level of tourist advertising associated with MNF (the always have shots of semi-famous eateries in the host city and tourist attractions), they just amped it up a little higher than normal last night.