After I got out of the service in early 1964, I had a job jumping beer for Stroh's. At the time, it was a local midwestern beer in Detroit and it was excellent beer. They also sold Altes Golden Lager in Motown and it too was as good as it gets in the US. After Stroh's went nationwide, the quality plummeted. It was bought by Coors (I think) and has now disappeared. Too bad. I can't drink Bud. Give me a Stella or a Heinie.
The Stroh family called it quits around 1999 after Miller started another price war. They were also dealing at the time with a strike. The family decided to call it quits. Pabst now owns the label but it's brewed by Miller.
Stroh went national (or almost) after they took over Schlitz in the early 1980s and used their distributorship network to move from a regional to a national. Stroh, however, never got a good handle on making the big jump.
The hop nose and slight bitterness of their flagship brand Stroh, of which I did like, turned dramatically for the worse (my opinion) after Pabst took over.
It's all detailed in the book.