The Stroh family called it quits around 1999 after Miller started another price war. They were also dealing at the time with a strike. The family decided to call it quits. Pabst now owns the label but it's brewed by Miller.
Stroh went national (or almost) after they took over Schlitz in the early 1980s and used their distributorship network to move from a regional to a national. Stroh, however, never got a good handle on making the big jump.
The hop nose and slight bitterness of their flagship brand Stroh, of which I did like, turned dramatically for the worse (my opinion) after Pabst took over.
It's all detailed in the book.
Too bad. It was some good beer. "Fire Brewed at 2000 Degrees."
I drank Stroh's in Ohio when I spent time in Yellow Springs, banging my share of Antioch girls. It was good then. So was the beer.