Hamms = Cubs
(They were a big sponsor. So was Old Style.)
They might have sponsored the Cubbies, but they were a solidly Minnesota beer. One of the sons of the Hamms family was kidnapped over in St. Paul during the 30's by organized crime. The famous falls in the Hamms revolving beer sign was Kettle Falls in northern Minnesota. Now the old home brewry is falling down in neglect - not even their wells are functioning and open to the public like they used to be as little as 10 years ago (after Stroh bought the joint).