And don't forget young women who actually know little or nothing about baseball. They just come to the games / watch on TV to gawk at Derek Jeter and/or Johnny Damon... ;-)
Always been the case. My grandmother said that the Yankees attracted women because their players looked like movie stars (hard to believe with such sex symbols as Ruth, Maris, and Dimaggio/sarc), whereas the Dodgers and Giants looked like shape up time at the docks.