I got my receiver 1 1/2 years ago for $20 at wal mart. I can still use it to receive HD signals and convert them to analig tv.
USDTV is still on the air, but who knows how much longer.
oops, that was $20/ month, NOT $29/month.
They made a fundamental error going into markets that are already built-out. They would have had more success in an underserved area, charging a higher price.