It was done so well that McMahon stole it outright (Eddie Guerrero, Rey Mysterio and his son Damien), but Vince's version only ticked off the fans who considered both men to be faces.
How unfortunate that an industry possessing so many devoted fans is largely in the hands of a megalomaniacal creep who has no respect for the athletic aspects of his cash cow. That the fans continue watching and attending DESPITE being subjected to his endless stream of "creativity" (focused mainly on posteriors and bathroom functions) is quite remarkable.
The guys don't have any real leverage like they used to. It might encourage a few of the prima donnas but I don't think it's good for the business as a whole. If they're not happy about all they can do is go to TNA. But it looks like Jarrett has a death grip on that belt everytime I've checked it out. I'm not sure that promotion is any better.