Your country is about to be footballized - get ready to look away with disgust in your face.
(And secretly watch it under your pillow)
The same has been said many times before, and was really being trumpeted in 1994 (when we hosted the Cup). It never happened. ....and I doubt it ever will.
(And secretly watch it under your pillow)
Only to relieve insomnia. For that, I suspect soccer is quite useful :)