You may want to check out Whole Foods stock over the last 15 years.
I don't think it would indicate spineless business practices.
wow. A rising stock price = ...what, integrity? puhleeze.
it indicates a successful fad, and skill at spinning bad business decisions into "positions" that appease one's particular audience, among other things. I do call that spineless. Selling out, in fact.
Expect great future sellouts from the Whole Foods crowd. Then expect them to sell out their shareholders, when it suits them to.