Posted on 06/07/2006 5:54:58 PM PDT by NormsRevenge
SAN JOSE, Calif. - Move over Bud. College life isn't just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.
Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" — more than any other item in a list that also included text messaging, bar hopping and downloading music.
In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.
This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in."
The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 — by the Internet, said Eric Weil, a managing partner at Student Monitor.
Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod's popularity is still "a remarkable sign," Weil said. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses."
Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points.
Depends what kind of beer.
Anything but Bud?!
Please.... What exactly is good about Budweiser?
Sorry... but IPOD can't replicate a good ale.
And IPODS just don't go well with Pizza!
This sounds a little hyperbolic...
Ipod ping
Beer has been around for a few thousand years. (Supposedly the Sumerians brewed it around 4,000 BC). Doubt Ipods will have that long a shelf life.
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If they do, someone will be complaining that the batteries didn't last long enough.
Ipods don't make fat chicks look better.
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